Solaire is a distribution operator for the health and wellness sector. We bring Western brands to Asian consumers and take Korean and Japanese health innovation into Europe and beyond.
In each market we manage the full e-commerce stack: marketplace setup and growth on TikTok Shop, Shopee, Amazon, and Lazada; DTC infrastructure; and creator and affiliate activation. Our economics are tied to sell-through, structured around the brand's stage and the markets we're entering together.
Full-stack distribution. Marketplace management, DTC, and creator growth. We cover the operation. You supply the product.
We handle everything before the sale.
Import classification, regulatory filing, product localisation, marketplace store setup, DTC infrastructure, and channel strategy. Per market, fully managed. The activation work is covered before the product moves.
We drive sell-through on the right platforms.
Marketplace management and growth on TikTok Shop, Shopee, Amazon, and Lazada. DTC where it fits. Creator and affiliate campaigns with native content and local audiences. Transparent reporting so you can see exactly what's moving and where.
The right partnership model for your situation.
We can work as a reseller, distributor, or exclusive market partner, or take a hybrid or co-investment position if the brand and market opportunity warrant it. The structure depends on your stage, the category, and what we build together. One thing stays constant: our economics are tied to sell-through. We grow when you grow.
Every country has its own regulatory regime, dominant platforms, and consumer behaviour. Halal requirements in Malaysia and Indonesia. Different price tolerances in Singapore versus Thailand. Most Western brands get stuck at the border. We provide the infrastructure to enter correctly.
The appetite for Korean and Japanese wellness in Europe is real: collagen formats, fermented ingredients, clinical-grade probiotics. But EU compliance, claim translation, and DTC infrastructure from scratch is a significant undertaking. Most Asian brands underestimate the gap. We close it.
We run active sell-through on both corridors simultaneously. Real consumer data: which formats convert, which claims hold, which price points sustain. Brands entering with us start from a tested position.
Categories with proven cross-border demand. Efficacy, trust, and format that travel between Western and Asian markets.
We work with brands that have something worth distributing. Inbound or outbound, we adapt to the brand's stage and the market opportunity, working as a reseller, distributor, exclusive partner, or co-investor.
An established health brand in Europe, the US, or Australia. You want APAC without the operational complexity. We handle import compliance, localisation, marketplace management, DTC, creator activation, fulfilment, and reporting. You focus on your product.
Proven traction in your home market, and a product that deserves a wider audience. We handle localisation, regulatory navigation, marketplace launch, DTC setup, and fulfilment into Europe, the US, or Australia. You focus on your product.
The best health brands in the world deserve access to the consumers who want them, wherever those consumers are.
Our mission is to close that distance.
Most distributors charge upfront and move on. We don't. Our commercial terms, whether revenue share, co-investment, or hybrid, are structured around sell-through. Our economics are tied to what actually moves.
Running active e-commerce operations across nine markets simultaneously generates real intelligence: which channels convert, which claims resonate, which price points hold in each market. That knowledge is shared across every brand we work with.
One infrastructure. Two corridors. Asia to the world, and the world into Asia.
Whether you're a Western brand exploring Asia, an Asian brand ready for Europe, or a manufacturer looking to work with us on our own portfolio.
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Registered
Solaire Brands Limited
Unit 2904–05, 29/F Universal Trade Centre
3 Arbuthnot Road, Central, Hong Kong