Solaire Brands is a dedicated distribution operator for the health and wellness sector. We bring European, American and Australian brands to Asian consumers — and introduce Korean and Japanese health innovation into Europe and beyond.
In each market, we activate local KOL and affiliate networks on TikTok Shop, Shopee, and Amazon. Our economics are tied to sell-through — we structure each partnership around the brand's situation and the markets we're entering together.
Distribution is the core business. Running active creator campaigns across eleven markets builds shared knowledge — on categories, formats, price points, and what consumers are actually responding to. That ground-level context is what we bring to every partnership.
Full-stack distribution. Creator-led. We cover the operation — you supply the product.
We handle everything before the sale.
Import classification, regulatory filing, product localisation, platform store setup, and creator network briefing — per market, fully managed. The activation work is covered by us before the product moves.
We drive sell-through on the right platforms.
Creator-led campaigns on TikTok Shop, Shopee, Amazon, and Lazada. Native content, local audiences. Transparent reporting so you can see exactly what's moving and where.
Commercial terms structured around your situation.
Revenue share, co-investment, and hybrid arrangements are all possible. The right structure depends on the brand's stage, category, and target markets. What doesn't change: our economics are tied to sell-through — we grow when you grow.
A different regulatory regime in every country. Platforms that vary by market. Consumers who buy differently in Singapore than in Indonesia or Thailand. Halal requirements in Malaysia and the UAE. Most Western brands get stuck at the border — not because their product is wrong, but because the infrastructure to enter correctly doesn't exist at their stage. We provide it.
The appetite for Korean and Japanese wellness is real — collagen formats, fermented ingredients, clinical-grade probiotics. But the cultural distance is significant: claim translation, EU compliance, DTC infrastructure, and creator-led discovery from scratch. Most Asian brands underestimate the gap. We close it.
We run active sell-through on both corridors simultaneously. That means real consumer behaviour data — which formats convert, which claims hold, which price points sustain. Brands entering with us start from a tested position, not from zero.
We work exclusively in categories with proven cross-border demand — where efficacy, trust, and format translate between Western and Asian markets.
We work with brands who have something worth distributing — and markets that are ready for them. Inbound or outbound, we adapt the model to the brand's stage, category, and target markets.
If you have an established health or wellness brand in Europe, the US, or Australia and want to reach consumers across APAC or MENA without the operational complexity — we should talk. We handle import compliance, localisation, creator activation, fulfilment, and reporting. You focus on your product.
If you're an Asian brand with proven home-market traction and a product that deserves a wider audience — we want to hear from you. We handle full localisation, regulatory navigation across jurisdictions, creator-led launch, and end-to-end fulfilment into Europe, the US, the Gulf, or Australia.
The best health brands in the world deserve access to the consumers who want them — regardless of which side of the world those consumers are on.
Our mission is to close that distance.
Most distributors charge upfront and move on. Solaire structures commercial terms around sell-through — revenue share, co-investment, or hybrid arrangements depending on the brand's stage, category, and target markets. Every activation we run, from import compliance to creator campaigns to platform management, is delivered with our economics tied to what actually moves.
We run active campaigns across eleven markets simultaneously. That operational footprint generates real intelligence: which formats convert on TikTok Shop Thailand, which claims resonate in the UK, which price points hold in the Gulf. That knowledge is shared across every brand we work with — because informed partners perform better, and better performance is how we grow.
One infrastructure. Two corridors. Asia to the world, and the world into Asia.
Whether you're a Western brand exploring Asia, an Asian brand ready for Europe, or a manufacturer looking to work with us on our own portfolio.
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Solaire Brands Limited
Unit 2904–05, 29/F Universal Trade Centre
3 Arbuthnot Road, Central, Hong Kong